Make and disrupt market trends to stay ahead of the competition

Marketing is more than just advertising and selling. It's about understanding your customers and finding innovative solutions to their problems. Whether you want to work for a charity, multinational or small business, you'll need to think creatively and critically to succeed.

Learn how to work in a fast-paced, dynamic industry where communication and collaboration are key. At Griffith, you'll discover how to identify and track market trends, delve into consumer behaviour, and develop tactics to stay ahead of your competition. You'll also learn how to break the rules, shattering conventions with forward-thinking strategies that transform markets and create new opportunities.

As part of your degree, you'll benefit from an emphasis on practical skills and knowledge, with the opportunity to undertake professional placements. This hands-on approach will help translate theory into practice, as well as allowing you to build your network, so you're ready to step straight into the workforce when you graduate.

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Why choose Griffith?

AACSB accredited

Our degrees are internationally recognised for excellence and outstanding business education.

Get job ready

Connect your degree to your career with the free BusinessPLUS program and develop the skills employers want.

Griffith Business Lab

Learn through hands-on consultancy work, masterclass sessions, and job-readiness events.

Business internships

Gain valuable hands-on industry experience and earn credit towards your degree through internships.

Double degrees

We offer undergraduate doubles—which combine two bachelor degrees—as well as vertical doubles—which combine a bachelor with a related postgraduate qualification, such as a masters. With nearly 50 unique combinations available, you’re bound to find a combination that’s right for you.

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Many pathways

Entry and exit points explained

We offer a variety of graduation pathways to help students reach their academic goals. From undergraduate to postgraduate, our flexible pathways allow students to choose the best fit for their individual needs. With a range of specialisations and majors, students can tailor their studies to their interests and career aspirations. With our dedicated support services, we ensure that students have the resources they need to succeed.

Undergraduate

Bachelor

24 courses

Postgraduate

Graduate certificate

+4 courses

Graduate diploma

+4 courses

Masters

+14 courses

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We offer hundreds of scholarships, providing financial support to a wider range of students.

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