Australia-Vietnam Tourism Joint Data Project
Understanding the two-way visitor economy between Australia and Vietnam is crucial for fostering sustainable tourism growth, as outlined in Australia's THRIVE 2030 Strategy. This strategy aims to rebuild and enhance the visitor economy through comprehensive collaboration, data-driven insights, and innovative business practices. Consistent with the Australian Government’s ambition to deepen engagement with the Southeast Asia region which holds significant potential for reciprocal tourism growth, there is a greater focus on attracting more visitors from Vietnam, a critical strategic partner. This will contribute to developing the Southeast Asia Economic Strategy 2040, which outlines a pathway to strengthen Australia’s economic engagement with the region.
This report is a key deliverable of the Joint Data Project under the Strengthening Australia – Vietnam Tourism Cooperation (SAVTC). This project is led by Austrade in cooperation with the Vietnam National Authority of Tourism and funded by the Department of Foreign Affairs and Trade in support of the Australia Vietnam Enhanced Economic Engagement Strategy. The report offers comprehensive profiles of visitors travelling between Vietnam and Australia. These detailed profiles enable the identification of distinct needs and preferences among different visitor groups, facilitating tailored tourism offerings that enhance visitor satisfaction.
By aligning with the THRIVE 2030 Strategy, this project supports the overarching goal of fostering a resilient, diverse, and high-quality visitor economy that benefits both Australia and Vietnam. Through improved data and insights, stakeholders can better address the challenges and opportunities within the tourism sector, ultimately contributing to the sustainable growth and prosperity of the visitor economies in both countries.
View the final report
First published: October 2024
Author: Griffith Institute for Tourism
Meet the project team
Dr Truc Le
Risks, risk perception and resilience, authenticity, food tourism, hospitality and service experiences, user-generated content analytics and machine learning.
Dr Sara Thaichon
Services marketing, marketing research, consumer behaviour and relationship marketing.
Professor Sarah Gardiner
Destination marketing and development, tourism, economic and event development strategies, consumer behaviour and market analysis.
Professor Susanne Becken
Professor of Sustainable Tourism, Griffith Institute for Tourism