Co-creating a better future for all
At Social Marketing @ Griffith, we lead the way in delivering transformative change. For over a decade, we’ve challenged the status quo. We’ve developed, delivered, and evaluated behaviour change programs. We’ve helped our partners to build capacity and capability, sharing all that we know works. Our behaviour change programs have:
- Reduced koala deaths from dog attacks by 40% and decreased car strikes by 83%.
- Stopped over 345,000L of leaves from entering ACT waterways.
- Changed the way adolescents think about alcohol, drugs and vaping.
- Retained 2% more females in STEM programs at university.
- Established a soft-plastic recycling system in Indonesia.
- And much, much more.
Our mission is clear: we are committed to making the world a better place. We ensure that people and our planet always come first. As we continue to deliver improved health and wellbeing, environment, and social outcomes both in Australia and internationally, we look forward to partnering with you to work together to shape a better future for all.
In formal partnership with The Behaviour Change Collaborative
We look forward to achieving more than ever before.
10 years of collaboration to deliver lasting impact
Plus many more
What is social marketing?
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefits individuals and communities for the greater social good. Social marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition-sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.
Social marketing resources
How to increase behaviour change
Embed more of social marketing's fundamentals in your program planning, design and delivery, and you will increase change.
How to do segmentation
Segmentation allows us to think of the market we serve as groups of people rather than one whole market.
How to do visual observation
This formative research digs deeper to understand how people behave and what might motivate them to do so.
Social Marketing @ Griffith team
Prof Sharyn Rundle-Thiele
Founding Director
Sharyn loves to make change happen. Her science work focuses on how we can improve rates of change, and her practice is focused on creating and, where possible, maintaining partnerships with stakeholders and community to achieve intended outcomes.
Academic and professional staff
Current HDR and undergraduate students
- Aarti Sewak
- Abeer Rahman
- Edison Jiang
- Hanan Afzal
- Huyen Trang Nguyen
- Itca Istia Wahyuni
- Jay Naidu
- Katrina Pitman
- Kristin Magarry
- Laphatrada Marom
- Purit Jindalucksawong
- Yue Xi
Contact details
socialmarketing@griffith.edu.au
Business 3 (N63)
Nathan campus, Griffith University
170 Kessels Rd
Nathan, Queensland, 4111
Australia
Centre Manager: 07 3735 4084
(Phone hours Tuesday to Thursday,
9.00am to 4.00pm)
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