Leading research in data-driven strategic advertising and CX insights
The Advertising and CX Insights Research Hub is a group of experts who aim to be at the forefront of leading innovative and impactful research in data-driven strategic advertising and CX insights.
Research Hub purpose
This research hub leads innovative and impactful research advancing advertising insight of the impacts of technology on marketing for business and government, both locally and globally.
Research areas
Key research areas include:
- Gender stereotypes and sexuality in advertising
- Health and consumer advocacy
- Vulnerable consumers
- Online trolling
- Mobile advertising
- Advertising effectiveness
- Aspirational consumption
- Brand authenticity
Business news
Lack of ‘know-how’ is one reason many young people didn’t register to vote in...
18 Mar 2025
Three in ten Generation Z (Gen-Z) Australians who did not register for the 2022 federal election...
Griffith appoints Blackmore Family Foundation Chair of Business leadership
18 Feb 2025
Dr Andrew White has been appointed the founding Blackmore Family Foundation Chair of Business...
Exploring justice without borders: New research on universal jurisdiction in...
29 Jan 2025
Dr Emma Palmer from Griffith Asia Institute has been awarded an Australian Research Council (ARC)...
Australia Day Honours awarded
25 Jan 2025
The Governor-General has announced the 2025 Australia Day Honours List, with several members of the...
Contact us
Are you interested in engaging with the Advertising and CX insights Hub?
We would love to hear from you.
- Location and postal address
- Business 3 (G42) 7.37
- Gold Coast campus, Griffith University
- Parklands Drive, Southport QLD 4222 Australia