Leading research in data-driven strategic advertising and CX insights
The Advertising and CX Insights Research Hub is a group of experts who aim to be at the forefront of leading innovative and impactful research in data-driven strategic advertising and CX insights.
Research Hub purpose
This research hub leads innovative and impactful research advancing advertising insight of the impacts of technology on marketing for business and government, both locally and globally.
Research areas
Key research areas include:
- Gender stereotypes and sexuality in advertising
- Health and consumer advocacy
- Vulnerable consumers
- Online trolling
- Mobile advertising
- Advertising effectiveness
- Aspirational consumption
- Brand authenticity
Business news
Griffith experts tackle dark tech and AI challenges at Singapore FinTech...
18 Nov 2024
The ninth edition of the Singapore FinTech Festival (SFF) wrapped up on 8 November, attracting an...
Collaboration supports Etheridge Shire to become a sustainability leader
14 Nov 2024
Etheridge Shire Council has reached a significant milestone in sustainable tourism, achieving...
Countering disinformation in Australia and the Pacific
13 Nov 2024
This week, Brisbane became a central hub for discussions on the importance of information integrity...
Forging pathways for women in peace and security: 2024 conference reflections
12 Nov 2024
From 28-30 October 2024, the Philippines hosted the International Conference on Women, Peace, and...
Contact us
Are you interested in engaging with the Advertising and CX insights Hub?
We would love to hear from you.
- Location and postal address
- Business 3 (G42) 7.37
- Gold Coast campus, Griffith University
- Parklands Drive, Southport QLD 4222 Australia