Committed to providing cutting-edge education in marketing
We place a strong emphasis on high-impact research and were recently announced as Australia's lead institution in the field of Marketing according to the 2024 Australian Research Magazine.
We foster meaningful partnerships with industry leaders, who play an important part in developing our programs, research and ensuring Griffith graduates meet the demands of employers, today and in the future.
Our internationally recognized degree programs in marketing focus on market analysis, data analytics, creative thinking, and buyer behavior. Through innovative teaching methods and real-world application, our students gain the knowledge and skills necessary to succeed in the dynamic and ever-changing global business environment.
Engaging with impact
Collaborating with industry, our research actively contributes to addressing challenges and opportunities faced by companies in a globalised world.
Technology and Consumer Privacy
Technological advances are revolutionising marketing. This raises concerns regarding data privacy and efforts by business to advance data privacy best practice. Our projects leverage insight for industry best practice and application.
Advertising and CX Insights Research Hub
This new era of interaction forces old paradigms to be flipped. Advancing advertising strategy alongside CX insights to bring consumer sentiment into the business this hub transforms impact opportunities for businesses.
Social Marketing @ Griffith
Social Marketing @ Griffith is the world’s largest university-based social marketing centre aiming to co-create a better future collaborating with social change practitioners, thinkers, and scientists to protect the planet and help people.
Agribusiness
The Griffith Agribusiness research hub delivers insights to improve and further develop an understanding of Australian and international trade and market systems directly related to agriculture.
Where will a marketing degree take you?
Our expert staff
At our department, you'll find a team of exceptional educators, researchers, and professors who are experts in their respective fields.
Our diverse and talented team is committed to providing research-led education that equips our students with the skills and knowledge necessary to thrive in today's rapidly evolving business landscape.
Research
We are committed to building a strong and dynamic research profile. To date, we have achieved significant research outcomes in both applied research, addressing real-world issues affecting domestic and international business, and academic research, furthering understanding and theoretical debate in important issues within the marketing and management fields.
Marketing is fast-paced, exciting and always challenging due to changing market conditions and that no consumer is alike. Explore where the Marketing major (Bachelor of Business) will take you.
Student opportunities
Griffith Business School and the Department offers many opportunities for students to get involved with our community, build professional and social networks, and enhance their business skills. We also offer a wide range of scholarships, prizes and awards to assist with the costs of study and living expenses.
Engaging with industry
Industry partners and professionals play an important part in developing our programs, research and ensuring Griffith graduates meet the demands of employers, today and in the future. When we enter into a partnership we strive for a mutually beneficial and professional partnership.
Griffith Business School news
Graduate certificate program reimagined to embrace Indigenous ways of learning
21 Nov 2024
Transforming the graduate certificate program to prepare future teachers to embrace Indigenous ways...
Elite student athletes shine at Griffith Blues Awards
20 Nov 2024
Grififth’s elite student athletes were recognised at the 2024 Blues Awards
Funding gift for spinal injury clinical trial
18 Nov 2024
A clinical trial to test the efficacy and safety of the transplantation of nasal cells to treat...
Griffith experts tackle dark tech and AI challenges at Singapore FinTech...
18 Nov 2024
The ninth edition of the Singapore FinTech Festival (SFF) wrapped up on 8 November, attracting an...
Contact Marketing
- Student enquiries
- Student Connect
- Higher degree by research phone
- Freecall within Australia: 1800 154 055
- +61 7 3735 3817
Nathan campus
- Location and postal address
- Griffith Business School
- Business 1 (N63) 2.21
- Nathan campus, Griffith University
- 170 Kessels Road, Nathan QLD 4111 Australia
Gold Coast campus
- Location and postal address
- Griffith Business School
- Business 3 (G42) 7.32
- Gold Coast campus, Griffith University
- Parklands Drive, Southport QLD 4222 Australia