Explore career options in digital content creation
Here you can find information on the types of careers and employment roles your studies in design, communication or film may land you.
You can also discover where to look for job vacancies, as well as professional associations, mentoring and international opportunities
Opportunities
Digital content creation is a far-reaching field, spanning virtually all industries. Many corporations directly employ or outsource content creators to engage new and existing customers or stakeholders. Careers in digital content creation often lend themselves to working remotely, providing a flexible lifestyle and work-life balance. Self-employment opportunities are also plentiful in this industry. Your studies will equip you to contribute to this exciting and rapidly evolving field through producing highly engaging written and video content for social media, websites other forms of media such as blogs and podcasts. Graduates will be skilled communicators and collaborators, able to innovate and express their ideas in a range of diverse environments.
Career fields
- Media organisations
- Retail and e-commerce companies
- Hospitality and tourism
- Government agencies
- Marketing and advertising
- Education providers
- Health and wellbeing companies
- Freelancing
- Real estate and property development
- Political parties and campaigns
- Science communication
- Research communication
- Arts organisations
Employment roles
- Content creator
- Content manager
- Digital marketing specialist
- Website content coordinator
- Content strategist
- Social media manager
- Digital and creative specialist
- Social media content creator
- Marketing officer
- Media and advertising specialist
- Graphic designer
- Community and content coordinator
- Visual content designer
- Digital strategy coordinator
- Digital producer
- Creative technologist
- Digital public health professional
Freelancing
Financial management and networking are important aspects of freelancing.
If you are considering freelancing, you may benefit from the services and advice of these organisations:
- Australian Business Register
- business.gov.au
- Business Queensland
- Small Enterprise Association of Australia and New Zealand
- Freeline
Occupation snapshot
Employed
4,600
Future demand
Strong
Weekly earnings
$1,286
Part-time share
26%
This data is based on the occupation profile for multimedia designers, retrieved from the Government's Jobs and Skills Australia website and YourCareer website October 2024.
Your employability
In addition to knowledge and skills directly related to your program of study, you will also develop a range of other skills such as teamwork, analytical, communication through academic study, employment, voluntary work, sporting and recreational activities and life experience.
Recognising the value employers place on these skills is an important factor in your graduate job search. You can further develop your employability with these resources:
Vacancies
Information on relevant vacancies can be found in a wide range of sources:
- CareerHub
- Prosple (formerly Grad Australia)
- GradConnection
- Department of Home Affairs careers
- Australian Federal Police vacancies
- Australian Public Service Jobs
- Brisbane City Council vacancies
- Queensland Courts
- Australian Local Government Directory
- Queensland Government jobs
- Queensland Government Graduate Portal
- Queensland Police careers
- Seek
Graduate career snapshot
Griffith University PhD candidate Alejandra Ramirez Vidal is researching digital nomadism by traveling across Australia in a modified van. After leaving the traditional office environment post-COVID, she now combines life on the road with work and study. Alejandra, a former graphic designer and teacher at Queensland College of Art, chose Griffith for her Doctor of Visual Arts due to its flexibility. Her research explores how new technology enables creative professionals to work remotely, and she hopes to inspire others to embrace this lifestyle.
Job application resources
Craft a stand-out resume and cover letter, and learn how to prepare for job interviews.
Approach potential employers
Many work opportunities are not advertised, so we recommend approaching potential employers with the aim of researching their needs and how your skills, experience, interests and qualifications could match theirs.
This is called informational interviewing and will benefit you by:
- clarifying your specific career direction
- enhancing your professional network
- increasing your chances of being offered a job.
Industry outlook
The Your Career website includes helpful information such as job descriptions, employment prospects, average weekly earnings and skills requirements. Every job title in the database has a skills section to help you identify and describe essential skills for your future career.
The My Future website also has job descriptions and a useful career insight section.
The Quality Indicators for Learning and Teaching website has up-to-date information on graduate salaries, especially the Graduate Outlook Survey (GOS) National Report, which contains undergraduate salary figures.
More detailed information is available at the Labour Market Insights portal.
Professional associations
Joining a professional association is a great way to interact with people in your field who can assist you to explore your career options and potentially find employment opportunities. These associations hold regular professional development and networking events:
- Australian Influencer Marketing Council
- Audited Media Association of Australia
- Australian Marketing Institute
- Association for Data-driven Marketing and Advertising
- MEAA
Students are welcome to join and often receive a discount on their membership.
Mentoring
The award-winning Industry Mentoring Program provides an excellent opportunity to further develop your employability and build professional networks.
The program is available to students with more than 80CP as well as recent graduates.
Sustainable Development Goals
Griffith University is aligned to the United Nation's Sustainable Development Goals ( SDGs ) and is committed to promoting decent work and economic growth, advancing the principles of responsible and sustainable consumption and production, and advocating for peace, justice, and resilient institutional frameworks.
Further careers information
Careers counselling
Individual career counselling sessions are available to all current students and recent graduates.
You can book an initial appointment via CareerHub.
Career planning
Our website has an array of career planning resources you can explore at any stage of your student journey.
Career Readiness
Check out our Career Readiness site in Learning@Griffith for additional information and resources for your career development learning:
Similar career options
Please note: The content on this webpage is a guide only. Please refer to degree-specific information and accreditation requirements of your profession on the Degree and Course Finder website and with the relevant professional accreditation body for your degree.