Meet MBA Student, Billie Lewis-Cassidy

Pictured: Billie's final presentation at the ESSAM Awards Dinner.

Billie participated in the European Summer School for Advanced Management (ESSAM) as a part of her MBA studies. In this interview, Billie talks about her ESSAM experience and gives us a glimpse into her role at CPL – Choice, Passion, Life.

You are the Group General Manager of Training Programs for CPL – Choice, Passion, Life. Can you tell us about the role you play in supporting the organisation’s clients?

As the CPL Group General Manager of training programs, my role is to promote and foster inclusion within the workforce and a commitment to reshaping employment prospects for individuals with Disability. I oversee a diverse portfolio of Social Enterprise initiatives that not only generate economic value, but also serve as a platform for individuals with disability to showcase their unique skills and talents. In doing so, this approach challenges stereotypes and demonstrates boundless potential.

My role bridges the realm of business strategy and social impact pursuits, undefined by traditional disability or business sector roles, it is defined by innovation and relentless pursuit of progress. CPL pioneered this role to propel opportunities for service users beyond conventional boundaries by pushing the envelope of both business and social innovation to re-shape the future of the disability employment landscape.

How can members of the community support CPL and its clients?

By fostering an environment of inclusion, understanding, respect and empowerment, we can collectively create a world where everyone has equal access and opportunity. That might be by creating inclusive workplaces whereby community members hire a person with disability and/or making sure our physical and virtual environments are accessible, becoming a purpose driven partner of CPL, or joining the CPL group as an employee. I encourage community members to reach out to CPL if you would like to learn more about how you can champion inclusion.

It is imperative we break down the barriers that have excluded the disability sector from industry, the impact-driven initiatives, innovative problem solving and dedication to social progress are qualities that can enrich all corners of the business world globally.

You participated in the European Summer School for Advanced Management (ESSAM) as a part of your Griffith MBA studies. What did you enjoy most about this experience?

Embarking on the ESSAM experience was a decision that led to an unforgettable experience. I most enjoyed being intellectually stimulated by such a diverse range with high-achieving professionals from across the globe, not only during the academic aspect of ESSAM, but in social and cultural activities.

I found enormous joy in igniting conversations that transcend preconceived notions of the disability and non-profit sector in Australia by offering a new perspective to those who may not have experienced or had exposure to the industry. Too often, the disability and non-profit space have been viewed through the lens of an archaic, out-dated charity model, stifling its true potential as a high-functioning, values-driven sector full of highly skilled change champions.

ESSAM provided me opportunity to shed light on the impacts, initiatives, expertise, sector challenges and opportunities on a global scale, and showcase remarkable synergies amongst my ESSAM peers respective industries. In the reverse, the process of listening, absorbing, and engaging with ESSAM peers was nothing short of transformative, the program has contributed to the evolution of my network and ultimately an enhanced version of myself, one deeply rooted in a global context.

I met people whose lives were woven across continents, sectors, cultures and backgrounds different to mine, which played a vital role in challenging my own assumptions and embrace a broader spectrum of thought.

The ESSAM program includes a team-based consultancy project. Can you tell us about your client and the recommendations you put forward?

Probably my favourite element of the course work. My team were fortunate enough to work with a local non-profit organisation, Building Futures Galloway, whose aim was 3-fold: 1) Bring back to life traditional Scottish trades considered endangered (masonry, joinery etc), 2) tackle youth issues in their region, and 3) financial viability and sustainability of the organisation. Acting as consultants, our team developed a marketing strategy, youth engagement resources and training package, and road map to diversifying products and revenue streams.

At the heart of our collaborative venture, was a shared commitment to the values of the organisation. It was imperative to the success of the project, that as a group, and as individuals (strangers just 1 week prior), connected authentically with the organisation’s values and mission – this was our first point of call, above any course work or project plan. As we harnessed the power of collective passion, values, and mission, it quickly became apparent that this approach would be the cornerstone of our success.

The magic lay in the range of, and respect for, diverse perspectives, the convergence of minds, shaped by unique journeys allowed us to infuse multifaceted brilliance into every facet of our project. My group spoke 6 languages and were from a range of universities and continents. It was an incredibly rewarding experience; I am optimistic that the solutions and strategies we presented will empower this remarkable organisation to continue to achieve great impacts.

What book or podcast would you recommend to an MBA student/alumnus?

That’s a hard one. For me it depends on what mood I am in, and what subject I am tackling. Right now, I am listening to; A Podcase of One’s own with Julia Gillard, Impact Boom and The McKinsey Podcast.

What's the biggest challenge you've had to overcome in your career or life journey?

My professional journey started in an industry that, 18 years ago, appeared less than inviting, especially for young woman aspiring to carve out their careers. Yet becoming a young mother and finding myself in the realm of single parenthood introduced a whole new dimension of difficulty. Balancing motherhood, education and career aspirations was a delicate tightrope which required strategic timing and a high level of adaptability to my plan.

It the midst of my own struggles, I came to understand that my challenges, though significant, were privileged compared to the hurdles faced by many others. It was a realisation that led me to where I am today, where my efforts translate into tangible change for those who face adversity on a daily basis. Every day I am reminded of the vast disparities that persist for some, particularly people with disability, it’s a sobering realisation that whist we have made many strides, there is still a long way to go. Yes, there is a long road ahead, but with every barrier we shatter, we inch closer to a future where inclusivity is not just a goal, but a lived reality.

When you aren’t working or studying, what do you like to do?

In the rare moment I am not immersed in work or studies (although graduation is approaching), life unfolds into a vibrant tapestry of activities that keep me on my toes. Sport is my ultimate escape, always has been, if I’m not playing myself, you’ll find me side-line to my son’s, nieces and nephews’ games, usually coffee and laptop in hand, particularly when as assignment or deadline approaching, cheering along making every game a celebration of unity, spirit, passion, dedication, and teamwork. Sport is my way of keeping physically and mentally well, connecting with others, and engaging in my community.

If you have a question, we encourage you to connect with Billie on LinkedIn.